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'The Apprentice' screenshot
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'The Apprentice' screenshot
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'The Apprentice' screenshot
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Interactive TV Mock-up for "The Apprentice"
Keywords: Concept, Interaction design

I designed this mock-up as part of my fellowship application to the Academy of Television Arts and Sciences.

My aim was to explore how interactive TV programming would extend an existing TV program's brand and audience. To see a full version of the proposed functionality, click here.

At the end, I was awarded the fellowship.

Designed for :
Academy of Television Arts and Sciences, Los Angeles

May 2004