



Celebrity Mole is a reality TV show that challenges a team of eight celebrities to complete challenges while trying to discover who among them is the "mole" -- the player secretly trying to sabotage the rest of the team.
Modelled on an interactive TV platform, the prototype enhances the viewers' experience by making them part of the game play. Viewers can excerpt scenes from the episode and store them in a clue vault for later review.
"Sponsored clues", a new advertising concept for interactive TV is also introduced with this prototype, which was incorporated into the interactive framework without distracting the viewers from the show.
In collaboration with:
eTV Prototyping Group at Georgia Tech
The American Film Institute
ABC
Microsoft Windows eHome Division
BeyondZ
Funny Garbage
ZETOOLS, Inc.
Microsoft TV
PattonDesign
December 2003